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Case Study: SkillsFuture Campaign
SkillsFuture would like to run a campaign creating awareness of self-improvement courses and encourage participation and this campaign
Why Identification of the Target Audience is Essential
With limited resources such as time, the most efficient way to broadcast a promotional message and enjoy the expected yields is to identify,
Stamina of the Display Advertising
Osprey Media Lab (OML) has great solutions for its clients from display advertising to native advertising, programmatic approach to dynamic
Adzymic Dynamic Creative Solutions: A Locomotive in Simplifying Processes and Delivering Results
Working with various publishers, advertising networks or even with a single website with plenty of channels and product pages at the same ti
Re-targeting Re-defined
Conventional re-targeting methods include usage of cookies that the visiting user's computer hosted a small file that consists the visit inf
At Your Service, with Better Tools and Methodologies
Osprey Media Lab offers huge savings in valuable time, significant reductions in advertising creative setup costs but magnificent campaign p
Real Time Bidding – Real Time Winning
Marketers that are after the performance and quality are typically savvy in arbitrage and usually achieve their goals earlier. Osprey Media
How Demand Side Platforms Boost Your Advertising Operation Efficiencies
Although sounds complex, Demand Side Platform (DSP) is a consolidated, neat, transparent marketplace for advertising buyers to run their ope
Digital Advertising Superstores: Demand Side Platforms
DSPs allow managing digital inventories, handling of multiple advertising and data exchanges all via real time bidding. While it caters to t
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