#campaign

One Team

Global advertising is always on the rise. And will always be on the rise. As customer base keeps expanding and better refinement tools are

One Ticket

All along, one size fits for all is not found to be a viable option in digital advertising. However, having "one ticket" to access to...

Power of Real Time Bidding

In a real-time bidding environment, time is of the essence. Demand and supply meet, multiple evaluations need to be done and the...

Easy Tips on Digital Marketing

While operating a business, every possible opportunity has to be tested to promote the product and services owned. It may not be always...

Enhanced Optimization Techniques

Media alignment and audience targeting in real-time bidding is not only maturing but also evolving, opening new opportunities to the...

Optimization Basics

When the advertising campaigns are planned, designed and deployed; there exist certain assumptions based on the past experiences and....

Why Optimization is Essential

Optimization works typically begin even before the campaigns go live. To have something optimized, it is essential to examine the business..

Advantages to Digital Advertising

Regardless of its size, it is believed that the majority of businesses from various lines have tested digital advertising thru one of its...

Marketing Performance and Performance Marketing

It is imperative to understand real-time auction systems, digital advertising concepts and search engine marketing tools all together to...

Science Centre SEA and PRC 2018 Campaign Case Study

During the Golden Week in 2018, SSC planned a campaign to create awareness of Science Centre and encourage ticket sales across South East

Brilliance of Having Right Teams

While managing the advertisers' campaigns, Osprey Media Lab operates as a trading desk that handles media buying as a managed service.

BRAND'S Suntory Asia Gift of Health for Christmas Campaign Case Study

BRAND'S, that commits promoting overall wellness in health, has entrusted their "Gift of Health for Christmas" Campaign to Osprey Media Lab

Adzymic Key Value Propositions

Advertising creative creation, execution, optimization, integration and reporting with Adzymic Dynamic Creative Solutions is fast, seamless

Grandness of Having the Right Strategic Partner

Key benefit working with Osprey Media Lab is that clients can focus on their core business and enhance their business strategies while

DFS PRC 2018 Golden Week Campaign Case Study

World's leading luxurious travel retailer DFS Group has entrusted its digital advertising campaign to Osprey Media Lab for PRC 2018 Golden

Running the Performance Campaigns Right

To maximize the potential, Osprey Media Lab closely monitors the campaigns, extracts the data, reviews the results, revises or applies

Case Study: NTUC FairPrice On Campaign

Singapore's largest supermarket chain NTUC FairPrice had an objective leveraging online purchases and aimed conversions through personalized

Ultimate Efficiency in Digital Advertising: Real Time Bidding (RTB)

Osprey Media Lab helps its clients streamline the ad buying processes, expand the potential reach, receive stronger pricing power with

More Control Over Ad Spend

Osprey Media Lab, a pioneer in programmatic marketing in the region believes that there should be better control over the ad spend to

Display Advertising. Then and Now.

Display Advertising maintains its power and indeed gets more powerful every day with the introduction of new websites, new publishers, new

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