#DigitalAdvertising

One Team

Global advertising is always on the rise. And will always be on the rise. As customer base keeps expanding and better refinement tools are

Connection. Engagement. Transaction

Advertising is defined in the dictionaries as "A public promotion of some product or service". While this is true, reaching out to total ...

Optimization Basics

When the advertising campaigns are planned, designed and deployed; there exist certain assumptions based on the past experiences and....

Outshining the Competition

Internet marketing requires the usage of appropriate tools and technologies at the right time and at a fitting magnitude on a firm...

Advantages to Digital Advertising

Regardless of its size, it is believed that the majority of businesses from various lines have tested digital advertising thru one of its...

Insights and the Display Advertising Practices

To achieve a healthy delivery growth, marketers rely on data-driven strategies while executing their campaigns. This not also allows them...

Science Centre SEA and PRC 2018 Campaign Case Study

During the Golden Week in 2018, SSC planned a campaign to create awareness of Science Centre and encourage ticket sales across South East

Brilliance of Having Right Teams

While managing the advertisers' campaigns, Osprey Media Lab operates as a trading desk that handles media buying as a managed service.

BRAND'S Suntory Asia Gift of Health for Christmas Campaign Case Study

BRAND'S, that commits promoting overall wellness in health, has entrusted their "Gift of Health for Christmas" Campaign to Osprey Media Lab

Adzymic Key Value Propositions

Advertising creative creation, execution, optimization, integration and reporting with Adzymic Dynamic Creative Solutions is fast, seamless

Grandness of Having the Right Strategic Partner

Key benefit working with Osprey Media Lab is that clients can focus on their core business and enhance their business strategies while

DFS PRC 2018 Golden Week Campaign Case Study

World's leading luxurious travel retailer DFS Group has entrusted its digital advertising campaign to Osprey Media Lab for PRC 2018 Golden

Running the Performance Campaigns Right

To maximize the potential, Osprey Media Lab closely monitors the campaigns, extracts the data, reviews the results, revises or applies

Ultimate Efficiency in Digital Advertising: Real Time Bidding (RTB)

Osprey Media Lab helps its clients streamline the ad buying processes, expand the potential reach, receive stronger pricing power with

Dynamic Ads with Adzymic

Adzymic offers a terrific and a dynamic solution to creative tasks: Automating ads generation and allowing its clients scale their ad

More Control Over Ad Spend

Osprey Media Lab, a pioneer in programmatic marketing in the region believes that there should be better control over the ad spend to

Display Advertising. Then and Now.

Display Advertising maintains its power and indeed gets more powerful every day with the introduction of new websites, new publishers, new

Why Identification of the Target Audience is Essential

With limited resources such as time, the most efficient way to broadcast a promotional message and enjoy the expected yields is to identify,

Stamina of the Display Advertising

Osprey Media Lab (OML) has great solutions for its clients from display advertising to native advertising, programmatic approach to dynamic

No Single Ad Network Has All Websites

An ad network is a marketplace of aggregated advertising space put up on sale by publishers and advertisers who demand to buy that advertisi

BLOG